A few weeks ago, I and my readers have noticed that the small, nine-ounce bottles of Dawn dish detergent are now being advertised as eight-ounce bottles. Once again, the Grocery Shrink Ray has hit Dawn dish detergent.
Over the years, the smallest-sized bottles of Dawn have progressively lost ounces:
A reader submitted this photo to me in late 2015 around the time the 10.3-ounce Dawns dropped to 9-ouncers. He thought it was funny that he had all three sizes sitting on a shelf in his basement.
If you like scoring deals on the small-sized Dawns, keep an eye out for those 9-ounce bottles, as they’re being replaced on stores’ shelves with even-smaller 8-ounce versions:
Here’s where things get really interesting. Dawn has offered 9-ounce “Trial Size” versions of Dawn that are nearly identical to other Dawn varieties on the shelves (same scents and formulas) with one exception: Because they’re labeled “Trial Size,” you cannot use a coupon on them, as Dawn’s coupons exclude usage on any trial sizes.
Back in 2015, I reached out to Procter & Gamble to inquire why some 9-ounce Dawn bottles were marked “Trial Size,” while other 9-ounce bottles weren’t. At that time, the brand agreed that this was somewhat illogical and stated that it would do away with trial-sized Dawn.
P&G reversed this decision in 2016 and increased the size of the “Trial Size” text on the bottle, stating that they didn’t want coupons used on this size of bottle, as it was commonly distributed in dollar stores.
Keeping that in mind, look at the rest of the Dawn detergent shelf at my local Jewel-Osco store today:
There are now 8-ounce non-trial-sized Dawns sitting on the shelf right next to the Trial Size Dawns, and both have been downsized to eight ounces. On the far right, two bottles of the older, 9-ounce “Trial Size” Dawns sit in front of a full shelf of new, 8-ounce Dawns.
Of course, I had to grab one of each and set them up for a photo. Isn’t this funny? You cannot use a coupon on either of the first two bottles, but you can use a coupon on the third one.
P&G often issues .25 coupons valid on any non-trial-sized Dawn, and with all of these bottles currently on sale for $1, the non-trial-sized bottle will cost you less with a coupon than either of its “Trial Size” counterparts… even though one of these “Trial Size” bottles contains an extra ounce.