Why don't companies want to work with frugal blogs

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VJB
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Joined: 07/11/2011

Why are companies asking that their banners be removed from frugal blogs. I'd figure the more blogs the better.

Note from Jill: This question was moved from the Wen discussion to its own, as it doesn't have to do with Wen - other than that Wen asked for its banners to be removed from frugal/coupon blogs yesterday.

thespian
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Joined: 01/28/2013
You know, I have about $150 a

You know, I have about $150 a week to spend on everything that isn't utilities or rent.

That's the whole fish. There's not any more money. I started couponing at the start of the year (as you can see from my joined date), and my Grocery Bill has gone from $50-70 a week to about $35 every two weeks. I'm buying more food than I was before.

6 months ago, I could NOT have afforded the Wen system; I had about $10 a day after groceries to spend. I have more than double that now (and I'm eating at home a lot more, too, because it's very hard to justify pasta in a restaurant when there's 14 boxes of it in the pantry that I paid 13 cents each for).

(oh god I am never going to get through all that pasta, am I? A box of Barilla normally costs $1.69 around here, it was on sale for 88 cents a box, and I had a variety of 75 cent off 2 boxes coupons, which double at my store, so I spent just more than one box would normally cost, and bought 14 of them.)

Anyway, I do it specifically so I can buy things like BB cream and luxury hair fripperies and lovely boxes of organic fruit, and soon now a KitchenAid stand mixer. Couponing *enables* my desire to spend WAY TOO MUCH on these things. Being frugal lets me crazy go nuts on things.... like Wen. But I'm not going to do it if I don't see what they're selling, and that means if they don't advertise on 'frugal' sites, I will never hear of them.

Pollysmom
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Joined: 01/28/2011
I agree!!

That's exactly the point I was trying to make!! I *can* spend $150 on a pair of running shoes because I save so much on other things. I *can* spend $60 to go slog around in the mud at the Warrior Dash and know that I can still afford groceries & toiletries.

I *could* spend the $29.95 to try Wen if I felt like it. And that's why I think they're wrong to not want the frugal type of traffic, lots of millionaires use coupons and drive used cars. Just because we like saving money doesn't mean we don't have it to spend!!

Coupon Maven
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Joined: 07/02/2008
I also agree!

(Hello from BlogHer, by the way!) I've been having some interesting conversations with brands all day about this issue - that people coupon in-some- areas so they can spend on what they -want-. Some get it, some do not. I may only be one person, but I've got a big voice & am trying to help brands understand this exact issue.

VJB
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Joined: 07/11/2011
seems like interesting insight

For both you and those reps! I would be interested to hear if any minds are changed!

Susiem68
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Joined: 10/24/2011
Wonder who they think couponers are

I wonder who they think couponers are? I have a feeling we as a lot are better educated, better employed, and have more to spend than they think. What I see on this blog are not a bunch of ,please pardon the term, "welfare queens" looking to scam what they can. I see a bunch of diverse people(mostly women), who are very savvy about where their money goes. They can manage their household budget as well as a hedge fund manager can juggle stocks and bonds.. They know what is and is not important. We are each intensely brand loyal about certain things and more price loyal about others. I see people mentioning buying some very spendy things here. Only one brand of peanut butter has voluntarily crossed my lips for the past 5 decades and I have only seen coupons for it once! Shoes for my family generally come from Nordstrom or New Balance store except pedipeds for the little ones. That is it! Soap who cares as long as we smell good and do not itch, but my feet are going to feel good. My tween gets cheap shampoo, my little one spendy no itch, and mommie very spendy for my dry hair. I can guarantee you it will not be Wen. I was tempted to give it a try, but they have now insulted me as much as penney's.

We are semi retired with an obscene amount of money for the current economy, and we still shop Goodwill because we worked very hard for every dime and want to stay semi retired. As far as traffic, I rarely ever click on the banners on the side. I was not aware of the revenue generated ( sorry jill...i will start clicking)I am the person who would probably go straight to the website figuring it was a scam or would get me a pop up. Again I am approaching old. I wonder how many of us mull it over types, who think about it and go back later they are missing.

We are a diverse group that can not be painted with one brush stroke. Most of us are not extreme couponers clearing shelves. They are losing some valuable customers. Frugal does not equate to poor. Warren Buffet always buys used cars and he has lived in the same modest home for decades. He is frugal, but definitely not poor.

Ok stepping off soap box now.

hwendt12
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Joined: 06/17/2010
I find that attitude SO hypocritical!!

Show me a business that sells product that is NOT focused on PRICE/SALES! As contrary to your success, Jill, as it might be, I say good-riddens! I would imagine as much traffic as you get, advertisers would be clammering to show-up here. I don't think you'll have a hard time replacing them.

NFriday
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Joined: 01/07/2012
There are business that are not focused on price/sales

Hi- Thee are businesses that would not want to advertise on this site, because they are not looking for people that are looking for deals. Some examples of this would be Whole Foods and Nordstrom. They don't need to lost leader stuff to get people in the door.

I have heard of people buying restaurant.com coupons, and then trying to use it, and being told that restaurant quit taking the coupons, or being treated with disrespect, because the restaurant knows that they are not going to make any money on the customer.

There are times I would rather pay more money, because I know I am going to get fantastic service. There is one shoe place that I go to in Evanston and love because it is locally owned and they tell you exactly what shoes you need, and so I end up going there once a year to spend $100 on a pair of New Balance, but a lot of people on the frugal blogs would not spend that kind of money.

I would also rather walk to the Evanston farmer's market, and spend $4 on a pint of wonderful homegrown blueberries, than drive three miles to Aldi's so I could get shipped in ones for $.99, but no more than $.99. There are farmer's at the farmer's market that will mark their stuff down at the end of the day to get it gone, and then there are some farmer's that never deal, and would rather donate their excess stuff to the food pantry.

Pollysmom
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Joined: 01/28/2011
I agree...

I am a runner, and I will spend $100-$150 on a pair of shoes just for running. I also don't care much what fresh produce costs, kind of, if we want/need it, I will buy it. I have a point, I won't spend $2.99/lb for grapes because I know next week they will be on sale somewhere, so I will buy what's on sale that week at whatever store I'm at. I also stopped buying produce at Wal-Mart, every time I purchase it, it goes bad in 2-3 days, so I will spend more on produce at a different store because I know it will last longer.

I figure the money I save through couponing helps offset the cost of the things I will pay full price for.

Coupon Maven
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Joined: 07/02/2008
I think the difference here is...

... at least, with the Wen offer, Wen put together a summer sale package, made ads and created a special offer for blogs to promote. Then, they pulled the offer when bloggers gave them traffic. If they didn't want to appeal to people who liked deals and sales, why create a summer sale on the product at all? And again, Wen's still promoting with Swagbucks, which is filled with deal-seekers.

Pollysmom
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Joined: 01/28/2011
Is the Wen sale still on?

My boyfriend wanted to try it, and I clicked the link you had posted on the Week 1 review and it says no longer valid. Of course, he tells me NOW that he'd like to try the Wen!!! Men....LOL

tcook11
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Joined: 05/16/2011
Wen is still $29.95

I just watched the Wen infomercial. The 30 day supply is still $29.95. The web site listed on the infomercial is wen.com/travel. I tried it and it showed the $29.95 offer and you could pick out the scent/formula that you like.

Coupon Maven
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Joined: 07/02/2008
Yep, my link is dead!

My old Wen link is indeed dead now. But last night, several readers emailed that they found Wen on Swagbucks offering 2000 bucks back if you bought the $29.95 special. 2000 bucks is the equivalent of $20 (in Amazon gift cards) so that's a very good price.

NFriday
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Joined: 01/07/2012
Murphy's Fit is where I buy my shoes

Hi- Murphy's Fit which is on Dempster near Chicago Avenue in Evanston is where I go to get my shoes. The owner used to have coupons in the Reader every week, and I asked him a few years ago if he still had them, and he said he quit advertising, because it did not help his business. He said hardly any of the coupons got redeemed. He said that 80% of his business is generated by people who heard about his store from podiatrists. chiropractors and orthopedic surgeons. A friend of mine told me that her rehab doctor that she goes to recommends the store.

I know I could get the shoes cheaper at Sports Authority, but when I go there they don't usually have my size. I have narrow heels, and Nike and New Balance are the only shoes that fit me, and Sports Authority does not carry a lot of NB shoes in narrow widths.

VJB
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Joined: 07/11/2011
isn't it funny

Wen asked you to remove the banner from your frugal site in order to avoid disloyal customers and yet you signed up for more of the Wen - so doesn't that prove their theory wrong. There are some products that I tried because of couponing that I have come to love and now purchase even if it isn't an awesome deal- I love Nivea products and never wouldn't have tried it if not for couponing.

Coupon Maven
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Joined: 07/02/2008
Oh...

... believe me, I see the irony. It's because I saw that summer sale in my available banner feed that made me decide to try the Wen in the first place..! This anti-frugality-blog "trend," if you can call it that, doesn't make much sense to me from the perspective of wanting to expose as many people as possible to your offers. But some companies are getting more selective about what kind of customers they want.

VJB
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Joined: 07/11/2011
And it was a sponsored promo I saw on swagbucks

For the Wen for 2000 points. I don't know the ins and out for the blogging/advertising world but I would imagine this is coming off of their bottom line. Most of swag bucks users probably also visit frugal websites so that would make swag bucks users the kind of customers they are trying to avoid.

Coupon Maven
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Joined: 07/02/2008
I saw that!

Yes, when you buy offers through Swagbucks, the manufacturer is reimbursing the value of the points to get you to buy the product through them. So, buying it and getting 2000 Swagbucks meant you paid $29.95 and got $20 back - a fantastic deal for the shopper, and also exactly the kind of "deal" frugal shoppers like. They are hitting pretty much the same deal-seeking demographic putting an offer on Swagbucks as they would hit with banners on frugal blogs. It makes zero sense.

Coupon Maven
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Joined: 07/02/2008
No - unfortunately as they see it, "more" isn't "better"

This is happening with more frequency - which does make it more difficult when I see offers that I know you guys would be interested in, but the advertisers don't want "frugal" reader traffic. There seems to be an increasing belief/opinion among advertisers that frugality and couponing blogs breed non-loyal consumers who are only concerned with price. So, some advertisers won't pay for clicks or leads generated when they come from a blog that focuses on deals, couponing or frugal living. I have another advertiser that I ran links for, which generated some revenue - the advertiser then wouldn't pay me for those leads because they decided they did not want "couponer traffic."

It's frustrating, because banner and ad revenue is what supports this site - this is my job! And looking ahead, if all companies did this, it would kill off many of the blogs that focus on saving money. I have a few blogger friends who are setting up second blogs that -aren't- frugality related (product reviews, cooking/recipes, writing about family) so that they can run these ads and offers, in effect supporting their main blog with a second blog. I don't want to see it get to that point, obviously - I pour all of my time and energy into this blog as it is.

thespian
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Joined: 01/28/2013
I also wonder if they even

I also wonder if they even understand the concept of conversion rates. You sell 100 one month supplies in July to people who are buying it because seeing it here, and 5 of those people, say, become loyal customers. you've then sold $3000 in July, and assuming a 1-year supply at the full price, an additional $1650 for the 'loyal' customers. If you don't advertise the sale on this site, you won't get any of those sales, and so no $4560 at all.

They're simply not going to *get* 100 loyal customers for 100 sales. Having worked in marketing a lot over the last decade, I think they're in for a rude shock if they think it works that way (and also I've found that people on posh beauty sites are FAR more likely to order a product and then cancel the subscription the first time it shows up, judging from the forums. Coupon site patrons seem to be a lot less likely to order things that require them to give their credit card # up for a 'free' sample; if they order it they want to try it).

It doesn't actually sound like an advertising campaign coming from marketing or brand specialists, but from management.

dolrskolr
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Joined: 02/08/2009
They sound as if they took lessons from JCP

"Couponer traffic"? Or do they mean "traffick"? They make couponers sound like drug addicts and frugal blogs/sites as the suppliers/dealers! This is ridiculous. I had been thinking about trying the product but now ABSOLUTELY WILL NOT!

Until they find themselves with less 'gold standard' clients, they will continue to {sniff} their noses at us savvy, discerning and refuse-to-be-had customers. Then they will come knocking at our doors like JCP flaunting sales, clearances and coupons that should never have disappeared in the first place. I still haven't been interested in going back there.

And, I'm still mad about the fuel rewards going away at Jewel. I don't buy half the items with the new pricing system so those big ol' tags don't mean anything to me. But, I definitely bought enough groceries to occasionally enjoy the gas rewards. Additionally, I usually purchased more groceries at each trip to get the next 5 cents off my gallon of gas. Jewel lost big time with me.

So, shame on WEN ... bad business model in my opinion.