Walgreens rolls out new rewards card program to employees - public "soft launch" begins two weeks from today

As you probably know by now, Walgreens is phasing out Register Rewards in favor of a points-card system. The soft launch for this program is scheduled to begin two weeks from today, on September 2nd. Walgreens employees began their own launch three days ago.

The following information comes from a local Walgreens manager (name withheld:)

There is to be an employee only run for the first month, starting 8/16. Soft launch 9/2. National launch 9/16.

Their goal is for each store to enroll 50 people per day per store, 30M members at year-end, 63M members by Sept. 2013.

IVC's will need card to use, from my understanding all sales prices will be activated by card. The stores will NOT have a store card to use and employees may not use their cards for customers (terminable offense - employee's cards have their employee discount attached.)

Information REQUIRED to obtain card: first name, last name, zip code, e-mail address, phone number, date of birth.
The 'how to' or 'what to do if' section (geared towards employees to get customers to enroll) has 3 levels of pressuring for info before escalating to store manager. Doesn't state how manager should handle.


I bet one big reason they are also doing this is to limit the number of deals some people do. I went to one store near me a couple of months ago (can't remember what the deal was) and they were out. Cashier stated that one woman that morning had wiped out he whole inventory, one item at a time to get the RR. They will now be able to impose limits like CVS.


I understand imposing limits. I don't have a problem with that at all. Actually, I enjoy the way that CVS handles their weekly promotions. If one store is short on stock, I can buy part of the promotion there, and go to another store and buy the rest of what I need to get the special sale price. This has only happened to me three times in the history of my shopping with them, though. I like the tracking at the bottom of the receipt, too. It makes it easy for me to keep track of my rewards and spending.

But from what I have seen, the new program is just not nearly as good as the RR program has been.

No, way! Peace out, Wags.

I am so very done shopping at Walgreens. What are they thinking!?

I might stop shopping at Walgreens

My favorite thing about Walgreens is NOT having a card. There are so many shopping cards on my keychain, it is ridiculous! And why do they need my phone number and birthday?

Too many shopping cards

You hit the nail on the head!! Those shopping cards on keychain break off. It takes forever to rifle through my wallet now to find the correct shopping card. It's absolutely ridiculous these days. You really need a separate wallet on top of your wallet with money & credit cards. And yes some of them you can type your phone number in or they can look up by your name. Instead of simplifying your life it's more stressful!


... you'll be able to use your phone number too, like you do at Dominick's (Jewel does this too now.)

luddite discrimination

Not everyone has an email address; my MIL would be furious if she couldn't get a card because she won't use a computer.

The truth about your personal info and Balance Rewards Program

1. Your phone number and birthday are used to uniquely identify you (and your Balance Rewards account). This way, your points are only posted to YOUR account.
2. An email address isn't required, but is helpful for the customer to receive information on their account, as well as special offers that may only come through email.
3. It is NOT necessary to get, or carry a card. You may opt to go "cardless". In this case you will be asked to key in your phone number on the debit machine at the register.