My syndicated Super-Couponing Tips column for the week is entitled “Product downsizing and dilution“
Here’s an excerpt:
“However, there’s another kind of price increase that’s not always as easy to identify: groceries that “shrink.” Shrinkage refers to the phenomenon when manufacturers intentionally downsize a product with the goal of keeping the price near the previous, larger item’s selling price. When the costs to manufacture an item rise to the point that the product cannot be sold for the same profit range, manufacturers can choose to increase the selling price of the item, or they can decrease the size of the item and continue selling it for its previous price.”
Read this entire column at the the Northwest Indiana Times.
My Super-Couponing Tips column appears in newspapers around the country to a weekly readership of over 20 million people! Learn more about my column’s syndication at this link.
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