My syndicated Super-Couponing Tips column for the week is entitled “The real reason brands issue coupons”
Here’s an excerpt:
“If a coupon manufacturer goes to the expense of printing millions of coupons and inserting them in hundreds of publications, I think the goal would be to have as much participation as possible. If the goal is to not have them used, why use couponing as an advertising tool at all?”
Read this entire column at the Napa Valley Register.
My Super-Couponing Tips column appears in newspapers around the country to a weekly readership of over 20 million people! Learn more about my column’s syndication at this link.
Miss a column? Here’s an archive of all of my past columns I’ve shared on the blog.