My syndicated Super-Couponing Tips column for the week is entitled “Why don’t stores like double coupons?”
Here’s an excerpt:
“Incredibly, less than three-tenths of 1 percent of all coupons that appear in the newspaper are used by consumers. More than 99 percent aren’t! I explained some of the complexities behind coupons as promotional tools. When brands issue coupons, they often do so as part of marketing agreements for featured display space in store. Shoppers like us know that pairing a high-value coupon with a sale is the best way to get the product for a great price.”
Read this entire column at the Napa Valley Register.
My Super-Couponing Tips column appears in newspapers around the country to a weekly readership of over 20 million people! Learn more about my column’s syndication at this link.
Miss a column? Here’s an archive of all of my past columns I’ve shared on the blog.