Last month, it was the shrinking Suave deodorant.
Today, I stopped at Walgreens to pick up some Dawn Hand Renewal dishwashing liquid. It’s on sale for .99 this week, and with the .75 coupon from the 8/26 PG, it’s a bargain at .24.
But when I set it next to a new bottle that I had under the kitchen sink… the new Dawn is half an ounce smaller.
How much smaller can products get? It’s hard to complain when it’s a good deal, like the Dawn was this week, but still. A quarter’s not buying as much as it used to…
Consumerist.com calls this phenomenon the “Grocery Shrink Ray.”