One of my longtime readers, MamaHan, was flipping through the new 6/9 SmartSource coupon insert, and she saw something interesting. Did any of my other Chicagoland readers spot this too? She writes:
“Normally the people that make the inserts are careful enough to make sure coupons on opposite sides of the page don’t overlap so people can use whichever ones they want.”
“While I normally leave inserts whole, I’ll cut coupons for stuff I normally buy and hunt for on clearance and store them in my organizer. I’m a fan of Rana products and was all set to cut/store, but noticed that the other side of the coupon had ones for Kemps. Hmphf! I also cut coupons for frozen foods like this in the summer. What’s a girl that might want to use both supposed to do?!”
Of course, I grabbed my SmartSource and flipped to this page, and she’s absolutely right! Take a look.
Here’s the Rana side of the ad and coupons:
And, here’s the Kemps side of the same ad, with its coupons:
This does raise some interesting questions. Unfortunately, anyone who’s a fan of both brands is going to have to decide which of these coupons they’d like to use, as they are perfectly lined up front-to-back with each other. Then, the shopper is going to have to make sure the cashier scans the corresponding side of the coupon that matches what they’ve purchased.
I’m also wondering what will happen when these coupons reach the clearinghouse! Will Rana or Kemps have to pay reimbursement? It’s an interesting question, because whichever side is scanned during the clearing process, that brand will be billed for the coupon’s redemption. Both Kemps and Rana may have to pay out on purchases that their own coupons weren’t involved in.
I’m reaching out to both Kemps and Rana for comment. Thanks again to MamaHan for the heads-up on this unusual issue!