77% of grocery shoppers use websites to plan trips

Here’s an interesting study commissioned by the Grocery Manufacturers Association (GMA.) According to their research, 77% of shoppers use blogs and recipe websites to decide which groceries to buy!

Just a few years ago in 2013, a WomensForum study noted that about 25% of shoppers consulted a blog before planning their weekly shopping trips. It’s incredible how that number has risen over the past four years.

To all of my regular readers, thank you so much for continuing to read and utilize my blog to help you save money on your groceries. It seems that you smart shoppers are now in the majority!