The Spring issue of American Airlines’ Cent$ magazine has an article called “Coupons Make a Comeback,” in which I was asked to bust some of the most popular coupon myths:
There are some common misconceptions about this cost-cutting exercise, like that you have to practically spend your whole weekend clipping and organizing coupons. We conferred with Jill Cataldo, a noted authority who pens the syndicated newspaper column “Super-Couponing Tips,” to figure out what is fact and what is fiction.
Myth: Couponing is extremely tedious and time-consuming.
Reality: “I cringe when I hear people saying they’re spending 30 or 40 hours a week planning a coupon shopping trip,” says Cataldo, who insists you needn’t spend more than an hour a week prep time. “Most people just aren’t aware of how many tools today’s coupon shoppers have available to them, including numerous websites that do all of the heavy lifting for you, matching coupons to the best sales.”
