This week’s issue of Supermarket News, an industry trade publication, features a story about how mothers who blog (including yours truly!) are influencing everything from sales to packaging to pricing changes at the grocery store:
Their online discussions of parenting, family and home have created tight-knit, passionate and vocal communities that have the power to alter ingredient lists, simplify packaging and even lower prices.
“The consumer has a lot of power now and they are very connected. In the blogging world, they share information constantly,” said Jill Cataldo, a coupon expert and blogger in Chicago. “It’s a very different place for retailers to be working in.”
… stores find the real voice behind the blogs is the most effective advertising of all, and worth the risk. “Their readers will believe them 10 times quicker than they’ll believe anything the supermarket says…”
brc says
It seems that some companies just get it. They understand the power of the consumer, blogs and social media. Others just don’t. Clearly the ones that do will be at an advantage.