More than one third of coupon shoppers rely on coupon blogs to plan shopping trips

How many couponers rely on coupon blogs to help plan shopping trips? According to a new survey, more than one-third of you do! (Something we likely knew anyway, but it’s nice to have statistics to point to, isn’t it?)

Coupons In The News has a new story about a recent survey of coupon shoppers. More than one-third of shoppers surveyed cited the help of coupon blogs to help plan shopping trips.

From the story:

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Just pick a store, or a region of the country, and there’s bound to be a blog or twelve devoted to couponing in your area and at your favorite store.
Critics may dismiss them all as “Mommy blogs”, a modern-day version of a coffee klatch where bloggers and readers gossip, talk about their kids and chat about coupons and shopping. But a new survey is suggesting just how influential these blogs can be. The survey from Womensforum.com aimed to find out where women get their coupons and what they use them for.

…Toward the end of the survey were the intriguing responses to the question, “How do you find coupons for food/drink products you buy at the supermarket?” Unsurprisingly, newspapers, magazines and supermarket circulars topped the list. But 37.8% cited “Food or frugal-focused website/bloggers that share coupons.”

If the results of this survey of some 2,200 moms could be extrapolated to the general population, that would mean more than one-third of the millions and millions of shoppers who use coupons rely on coupon bloggers to help plan their shopping trips. That’s a lot of coupon blog followers. No wonder there are so many coupon blogs.

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