Many coupon shoppers were thrilled when Catalina Marketing launched CouponNetwork.com, Catalina’s entry into the printable coupon realm. My regular readers may remember that back in October of last year, Catalina asked me to get readers’ feedback on what kinds of features, offers, and functionality we as coupon shoppers wanted to see in their new site.
Today’s New York Times has an article about CouponNetwork.com that mentions the consulting work that Catalina did with the blogging community and the feedback that you provided to them to help build the site into what it is today:
In developing the Web site, Catalina consulted with advertisers, retailers and bloggers, among them the “Super-Coupon Queen,” Jill Cataldo.
“They’ve got a lot of great printable coupons” on Couponnetwork.com, said Ms. Cataldo, of Huntley, Ill., who has a Web site, Jillcataldo.com, and writes “Super-Couponing Tips,” a nationally syndicated column.
Coupon Network “is doing a good job giving us coupons we might not have seen before and are pretty relevant to what I buy,” she added…
Another point in Catalina’s favor is that Couponnetwork.com includes a type of Catalina in-store offer, called YourBucks, that are prized by couponers like Ms. Cataldo because they offer discounts off whatever they buy the next time they shop rather than savings on a single specified item the way regular coupons do.
MamaHan says
My very awesome brother who passes Red Eye weekend papers to me just forwarded me this very article. Nice article, Jill! : )
avenger says
Funny that you posted this. I was just going to share this Yahoo article I saw today too about bloggers being more influential advertising-wise than traditional celebrity pitches.
Yahoo News: Need a Product Endorsement? Look to Bloggers, Not Celebrities
Move over Rachael Ray. Bloggers now wield more influencing power than celebrities according to new research.
A new survey, by BlogHer and global communications firm Ketchum and conducted by Nielsen Company, found that 20 percent of women who use social media are motivated to consider products promoted by or with a blogger they know, while only 13 percent are motivated by celebrity endorsements.
“Over the last four years, we have measured and reported the growing trust women have in the bloggers they read, and how that translates directly into influence and purchasing decisions,” said Elisa Camahort Page, BlogHer co-founder and chief operating officer. “In 2011, we can see that this trust has paid off, as readers report that high satisfaction with the results of such purchases regularly send them back to blogs and social media to seek out recommendations by bloggers they trust.”
Almost half (47 percent) of U.S. blog readers tap into blogs for finding new trends or ideas, 35 percent for finding out about new products, and one in four for help with making a purchasing decision.
“Consumers are adopting social media and digital applications at unprecedented rates, so marketers have more opportunities than ever for two-way conversation and relationships,” said Kelley Skoloda, partner/director of global brand marketing practice at Ketchum. “Marketers must seize these opportunities now or risk falling behind their competitors in the race for online consumer engagement.”
Rest is here: https://news.yahoo.com/s/livescience/20110419/sc_livescience/needaproductendorsementlooktobloggersnotcelebrities
DiamondCass says
Your Bucks, oh how I miss you. You enabled me to get so many things cheap/free/MM when I was just starting out couponing. I suppose it’s good you’re gone, because you were quite addicting. I might have ended up like those crazy people on TLC’s Extreme Couponing!
Thanks for sharing Jill :) I forgot about printing coupons from this site (it seems like there are so many now! With the print limit of 2 on each website… well that’s a lot of coupon availability!)