I know that many of my readers rely on Facebook to be notified of updates to my blog — more than 20,000 of you!
You’re likely not aware of this, but Facebook has been gradually reducing the exposure given to business pages in Facebook news feeds. If you’re following me on Facebook, chances are very high that you’re not seeing every deal or article I post.
This article from Forbes explains what’s going on:
From 16% of followers of a brand page being shown a piece of content in 2012, the percentage of organic reach has dropped to roughly 6% in February 2014 for an average page, and just 2% for large pages with more than 500,000 likes. And the unofficial advice from Facebook sources to community managers noted in the report? Expect it to approach zero in the foreseeable future.
The end game here is that a message posted on a brand page will not be shown to anyone unless it gathers a notable number of likes from a user’s friends. If their friends like a post, if there is a visible adoption of the post by the community, only then the post has earned the right to be shown organically.
I don’t want you guys to miss out on any posts or deals! Over the holiday weekend, I received quite a few Facebook messages saying things like “It’s nice to see all the activity on your page.” The reality is that the activity is always there — I post every day on Facebook — but you don’t always see it. The reason Facebook showed you more of it over the past few days is that more users were interacting with posts: commenting, liking and sharing them. Without that interaction, Facebook’s algorithm deems them “unimportant” and does not display them in feeds.
Facebook’s going to do its thing, but we can do ours too. I also post all of my deals on Twitter every day, and Twitter does not filter or hide Tweets. You can follow me (@Supercouponing) on Twitter.
I’m also on all of the following networks, though Facebook and Twitter are the places I post all deals daily:
Facebook
Twitter
Pinterest
Instagram
YouTube
YouTube (second channel)
Not on social media? Subscribe to my blog via email and you’ll receive one email each day detailing any new deals and matchups. Your email address will never be sold, and you won’t receive spam. This is a great, easy way to make sure you’re notified of everything that’s new here.
