Just a heads-up for those of you who like to buy the Sunday paper on the weekends… this weekend’s paper will have NO coupon inserts. The insert schedule that came out in January had one SmartSource listed for Sunday, 7/21, but SmartSource has decided not to run it.
Coupons in the News has more information about why (especially since this is not a holiday weekend, when we usually don’t have inserts due to a holiday.) The nutshell version? It’s a popular vacation week!
We’ve seen a migration in manufacturer interest away from the third weekend in July, to the last weekend of the month,” News America spokesperson Laura Richards explained to Coupons in the News. “There is a perception that fewer consumers are home during the summer, since many people are vacationing.” Therefore, the company made “a business decision to drop 7/21 this year.”
The good news? We’re not actually missing out on any inserts. SmartSource is planning to put out a double issue next weekend to compensate for the coupon-free Sunday this week. RedPlum is planning a double edition as well. And P&G is coming out with its next insert, too. So that’s up to five coupon inserts next weekend. Your scissors could use the extra rest, considering they’ll be doing plenty of work next Sunday the 28th.
