My syndicated Super-Couponing Tips column for the week is entitled “Marketers use “big data” to target you: What are they learning about us?“
Here’s an excerpt:
“Tracking shoppers with “big data” is a big business, and it’s extremely difficult to opt-out or hide one’s personal data. Marketers use all kinds of data to identify us and determine what we might purchase or need to purchase in the future.”
Read this entire column at the Napa Valley Register.
My Super-Couponing Tips column appears in newspapers around the country to a weekly readership of over 20 million people! Learn more about my column’s syndication at this link.
Miss a column? Here’s an archive of all of my past columns I’ve shared on the blog.
wolverine70 says
I see the invasiveness only increasing, not the other way around. Data targeting is likely more valuable than charging a fee to provide a lot of the useful services we increasingly rely upon. I don’t see enough spine among politicians or regulators to stand up to Big Data.
Pat says
Your entire household wifi user group got targeted with ads for your jewelry purchase. Even creepier was an experience I had connecting my work computer to my personal home computer. At work I had to research vendors, specifications and costs for a shop-vac that was needed for our warehouse. This was done on the desktop computer in my office. A shop-vac is not a product that I would ordinarily have any interest in, or any need of. Within days my computer at home was serving me ads for shop vacs on many sites I visited, including sites I had never had occasion to visit from work. Big Data is definitely watching!