This week’s syndicated Super-Couponing Tips column is entitled “Be wary of online reviews.” Here’s an excerpt:
“When you’re shopping online, do you read product reviews before you buy?
“A 2013 study conducted by Dimensional Research notes that 90 percent of shoppers surveyed felt that reading positive product reviews influenced their purchasing decisions. Eighty-six percent of the same shoppers reported that reading negative product reviews also influenced whether or not they bought a product online.
“I’ll readily admit that I’m a review reader. I like to read what other people think of a product, destination or restaurant I’m interested in, and I appreciate hearing both the good and bad aspects of what’s being said. Reading a variety of reviews can help you get a sense of whether or not something’s worth opening your wallet.”
Read this entire column at NWItimes.com.
SouthernReverie says
Jill, I also wonder, when reviews are negative, if, perhaps, a competitor is trying to stamp out its competition.