Disappointed in the lack of good grocery deals at Target lately? Each week, I receive email asking why I’m not writing “more Target deals.” I always report everything I see worth writing about in Target’s weekly ads, but I agree that things have been lighter than usual deal-wise at Target. Back in March, Target announced it was changing its promotional strategy to shift focus away from “minivan moms” and promotional grocery pricing.
Today, Coupons In The News reports on various sources that state Target’s grocery deals are going to continue to decline:
Remember Target’s plan to revamp its grocery department? De-emphasizing pedestrian products like canned goods and kids’ cereal, for higher-end foods like Greek yogurt, granola, specialty coffee and craft beer?
It seems there will be an unfortunate side effect to that transformation plan – fewer traditional grocery products on the shelves, and even fewer deals and discounts on those that remain.
Citing sources familiar with the matter, the Wall Street Journal is reporting that representatives from top manufacturers including Kellogg, Campbell Soup and General Mills were summoned to Target headquarters recently, and told that their products won’t be as prominently featured or as heavily promoted anymore. “Fancy sauces and oils” are in, the sources said, while products like Campbell’s canned soup and Kraft’s processed foods are out.
Whereas once the Target website featured at least a dozen frequently-updated pages of more than a hundred printable grocery coupons, today there are a mere six pages worth of coupons, far less frequently replenished, and many of them are for Target-brand products.
For now, there are still brand-name grocery discounts available on Cartwheel and in the weekly store circular. But for how long?
Read the entire article at Coupons In the News
mpete65700 says
If Target is truly losing money because of customers not coming back with the credit card issue in 2013 it would seem this would not be the way to keep customers and or get them to come back. There are too many other viable options. I know I run in for one thing and come out with 10, if groceries are not going to be available both in great variety and competitive pricing, I will more than likely make the longer drive to Meijer. I like the convenience of being able to buy household / personal items as well as groceries in one stop. I appreciate the ability to buy the less common items they are talking about stocking more of but not at the cost of losing the every day items.
This change coupled with the fact that the Cartwheel app is difficult to access in my local Target makes it an easy decision to go elsewhere.
mickeyd says
Wow, how insulting! I guess this ‘minivan mom’ who also happens to enjoy gourmet cooking will be doing a lot less shopping at Target. I’ve noticed that deals available have been declining so my trips to Target have declined as well – guess they will continue to do so.
kkris812 says
They are opening a Target Express(?) in the city that I image would be like the Walmart Neighborhood Markets in the city. The City Target has separate pricing and ad and was supposed to be the things that city folk would need but they keep expanding to add more merchandise. Seems like they should probably stick to Target and not all these divisions…SuperTarget, City Target, Target express….
mikethetiger69 says
Here in OKC I’ve not noticed any of the changes that are mentioned here. Cartwheel, along with stacking mfr and
Target coupons remain a great deal here. The only problem I’ve had is that one Target won’t price match another one.
Target remains one of my favorite shopping stops.