Today’s Chicago Tribune has an article about Target’s new test-marketing beauty concierges in Chicagoland Target locations:
The program, launched this week, will arm “concierges” with iPads, mirrors and product samples to provide expertise and guidance to shoppers browsing the retailer’s revamped beauty sections.
The concierges, who will be clad in all black, instead of Target’s standard red, will wear aprons and nametags identifying them. They will be on hand roughly 40 hours per week at times posted in the store to provide “detailed, unbiased information” and “act as a friendly face in what can often be an intimidating department,” the company said in an emailed statement….
The beauty program “adds comprehensive service and education that many of our guests want and expect while shopping beauty,” the company said in an emailed statement.
Now, I’m a skincare junkie, as I’ve confessed to numerous times on this blog. I love trying out new beauty products and have daily morning and evening rituals involving a plethora of my favorite lotions and potions. But do I want someone at Target walking around the beauty department commenting on the products I’m examining or offering unsolicited advice while I’m shopping? Not especially.
Maybe this is just striking me the wrong way, but I like to shop for beauty products in peace :) I like to read labels, compare ingredients… and not be bothered while doing so. What do you guys think?