I’ve covered the topic of grocery shrinkage off and on here on the blog — it’s when manufacturers downsize a product, keeping the price the same.
Earlier this week I was walking through Jewel and spotted a change in the large bottles of Dawn dish detergent on the shelf:
The new bottles are 18 ounces, while the old were 20 ounces. The question is… does the Dawn in the 20-ounce bottle do the same thing? The bottle does not state that the formula has changed.
UPDATE: Based on reader comments from people who wanted to wanted to see the text on the bottle labels (me too — they didn’t photograph well from a distance) I went back to Jewel to take better photos:
The label on the white shea butter bottle says it has “2X More” grease cleaning power “per drop based on cleaning ingredients vs. Non-Ultra Dawn.” With this one, at least it’s comparing itself to itself — except that there were no “regular” Dawn bottles on the shelf at all. I can’t remember the last time I saw a bottle of Dawn that wasn’t Ultra Dawn. (UPDATE: A reader notes in the comment that non-Ultra Dawn is available at dollar stores.)
I looked at the ingredients of the 20-ounce versions of each and compared them to the 18-ounce bottles — they’re the same. So, it’s basically a downsize with a little label misdirection to imply the smaller bottle is “2X” better…